In each catalog description and write up, it gives the number of catalogs mailed, and name of the broker who handles list sales. This is the first of two articles on mailing lists. In the second part of this article, we'll discuss the next 9 places to buy a direct mail list. Direct mail lists provide opportunities for businesses to acquire, retain and create loyal customers.
Yet which lists are typically the best performing lists? How do you go about finding mailing lists? And once you've found a list, how do you know if your investment paid off? Direct Mail List Basics Direct mail lists generally fall into three categories: Company mailing list owned lists: These are direct mail (or email) lists that you've created on your own. Many online business include an opt-in box on their website so that customers and visitors can choose to provide their email address in exchange for information, news, white papers and other gifts.
Companies can also create their own "house lists" as such lists are called by using records of previous purchases and leads to create a basic mailing list. For direct mail, you can use physical addresses without tacit permission. For email marketing, always use an opt-in method and only conduct permission-based marketing to avoid getting branded as a spammer. Response lists: Response lists are rented by companies that specialize in mailing lists, called list brokers.